Magnum Ice Cream Pots

2 mins

Nothing excites our team more than seeing our designs on shelf, particularly when we have been on a long, sometimes difficult, but ultimately amazing journey to get them there.

Magnum’s ‘cracking’ new ice cream pots are no exception. We had the pleasure of working on this project all the way from product concept development, via numerous client meetings, photoshoots in Milan and print trials, right through to the final packaging delivery.

Their new product is an amazing creamy ice cream surrounded on all sides by the thick chocolate that only Magnum can deliver. Our task was to create visual, sensory and iconic packaging for the pot that you actually squeeze to crack the thick chocolate inside. Gloriously indulgent!

So, head down to your local supermarket, grab a pot and don’t forget… squeeze it to hear the crack.