Turning up the volume
Aiming to deepen its connection with consumers, AXE has revamped its marketing strategy to foster cultural relevance through partnerships with exciting music stars. Their first venture in this space features collaborations with influential music producer Metro Boomin and rap sensation Coi Leray, resulting in two daring new fragrances crafted for all-gender appeal. We joined the effort, working closely with The Martin Agency to design limited-edition cans that not only captured the vibrant personalities of these hip-hop icons but also embodied the audacious spirit of the AXE brand.
