A timeless icon that embodies the very best in Italian craftsmanship and style, Peroni has been bringing the uplifting and refreshing taste of its premium lager to consumers around the world since 1963.
To elevate its presence off-trade this Christmas, we celebrate the brand with limited edition packaging and an instore campaign that reimagines Peroni’s blue ribbon to be more fluid and free. It is now not only a symbol, but a way for the brand to express itself with passion and flair.
Decorated with delicate snowflakes, built from elements of the brand, the ribbon weaves itself around the bottle and through Peroni’s logo with an elegance fit for the festive season.
The work catches the eye with a distinct Italian style, capturing Peroni’s long established philosophy that it’s not what we do, but how we do it.
“At Peroni, we have a long established philosophy that it’s not what we do, but how we do it. Sunhouse’s work on our Christmas campaign is a perfect example of just that. Catching the eye with flair and distinct Italian style, the creative strikes the exact right balance, authentically delivering impact to engage new audiences as we wish all a Buon Natale.”
Camilla Scognamillio, Global Marketing Manager Peroni Nastro Azzurro
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