Gallia is the market leading baby formula in France. Our challenge was to unlock what makes Gallia distinctive and tell the brand’s story with emotion, whilst reassuring with functional benefits, in order to stand out in an increasingly competitive landscape.
From the moment a baby is in the mother’s womb a unique connection is formed. This special connection informed and inspired our redesign of the Gallia brand identity and brand world to help land the new positioning, ’Nourish the Bond’.
We updated the brand assets and created a modern, fresh and flexible visual identity system for use across print, digital and instore touchpoints.
The new visual identity has strengthened brand equity on pack across over 40 SKUs and 7 formats. It has created an easy-to-navigate experience for parents and regained Gallia standout and superiority on shelf.
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
OKLearn moreWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Privacy Policy
