We worked with IAMS to redefine their strategic positioning, creating a brand world that celebrates ‘the joy of good nutrition’. Our striking new master brand takes key equities from the brand’s heritage, and distills them into a unified consistent identity.
We devised the ‘The 7 signs of Vitality’ to communicate the functional product story as well as the joyful outcome for consumers and their beloved pets.
We wanted to celebrate the vitality IAMS gives your pet and shoot imagery showing pets in motion, letting their true personality shine through. This more natural photography brings dynamism to the portfolio.
We developed a brand world with a consistent yet playful brand identity and tone of voice, which could flex across all touchpoints.
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