Magnum is an iconic product and we set out to reflect this in its identity. We delivered a global brand that landed ‘true to pleasure’ with a bold simplicity, moving the brand from a tired category leader to an undisputed global icon.
We simplified to amplify, combining the brand word mark with the monogram to create better standout and developed a simple navigation system that helped land Magnum’s thick cracking chocolate and velvety ice cream across a coherent portfolio of 300+ packs in 50 countries across the world.
The new identity & design principles have elevated the brand to new heights and, working closely with the Magnum brand team and our agency partners, have helped inform new innovations, experiential events and partnerships with the likes of Selfridges, Moschino, Dolce and Gabbana and Cara Delevingne to name but few.
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