Commemorating the 700th anniversary of the death of Italy’s greatest poet Dante Alighieri, Magnum developed three special edition flavours to embody the afterlife worlds of The Divine Comedy.
We brought this concept to life with a creativity that immerses consumers into Dante’s timeless tale whilst also elevating Magnum’s ‘liberation of pleasure’ ethos with fearless style.
Our design for Magnum X Dante expresses the highest expression of Italian literature through the lens of the highest expression of pleasure in the world of ice cream.
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