As mother nature intended.

Research showed that while supplements during pregnancy and breastfeeding were common, most mums favoured a more natural alternative.

We brought natural warmth to the dated and functional category of pregnancy supplements, taking the lifestyle compromise out of supplements with a smart and irresistible identity.

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Nutrimum delivers key nutrients in a deliciously satisfying snack that helps to give mums the natural boost they need. We developed an identity that seamlessly fits into a mum’s life, visually expressing the tasty, feel good and tailored experience of the product.

Lukes’ subtle line illustration set against bold colour help to deliver category cues without loosing taste appeal and shelf standout.

MORE WORK

As mother nature intended.

Positively Different®

Positively Different^®