Pleasure is Always On – Sunhouse Creative

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With lockdowns and social distancing a thing of the past, Magnum® wanted the world to enjoy the pleasure of being together again with two new Magnum Doubles.

Sunhouse designed identities that brought the brand’s ‘Pleasure is Always On’ campaign to life, encouraging consumers to lose themselves and their inhibitions in summer’s most iconic moments.

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The radiant dayscape of Magnum® Double Sunlover and the cosmic nightscape of Magnum® Double Starchaser capture the hedonistic energy and connection that make summer festivals so thrilling.

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By fearlessly tapping into the festival spirit, the playful designs for Magnum® Double Sunlover and Magnum® Double Starchaser light the desire for connection and amp up excitement for the iconic ice cream brand.

The concept came to life at Magnum’s legendary party at the Cannes Film Festival, bringing together pleasure seekers worldwide to celebrate the ‘Pleasure Is Always On’ campaign with an unforgettable event.

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Positively Different®

Positively Different^®