Meeting the demand for more active products, leading skincare brand Simple developed a range of face serums formulated to supercharge everyday skincare routines. Our task was to create a premium identity for the Daily Booster range that “Unlocked the Power of Kindness”.
Striking the right balance between confidence and care, the creative powerfully communicates efficacy whilst also allowing the strength of Simple’s inherent kindness to shine through. Circular shapes drive visual distinction, confidently reflecting Simple’s gravitas in a playful, modern way.
Capturing a sense of lightness and play, key visuals for the launch campaign feature the serums alongside balloons, the perfect canvas to showcase the skin and beauty benefit of each product.
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