Qnola challenges the standards and complexity of the breakfast category with a range of nutritionally enhanced, quinoa-based granolas. Founded by model and wellness writer Danielle Copperman, it is also a lifestyle platform that celebrates natural living, good nutrition and positive wellbeing.
We were brought in to craft a new identity that would elevate the brand’s premium offering as it moved into the mainstream.
Taking the ‘Q’ of the new wordmark, we created both a sunrise and a vivid brand icon that channels the idea of a spirited yet calm morning, rich in possibilities. The new wordmark, resplendent in gold foil, is confident and empowering as it reflects the brand’s premiumness and #wakeupwell message.
Illustrations of pure untampered ingredients surround the logo in a joyful, lively scattering whilst an eclipsing window showcases the product within.
Beyond breakfast, Qnola is a lifestyle brand that encompasses wellness, nutrition and positivity. It was important that the design be stylish and vibrant, so it could feel at home in the chic wellness cafes of Los Angeles as well as on the shelf in Sainsbury’s here in the UK.
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